| Elsie the Cow | |
|---|---|
 Elsie in a 1948 ad | |
| First appearance | 1936 |
| Created by | Borden, Inc. |
| Based on | Cow |
| In-universe information | |
| Nationality | American |
Elsie the Cow is a cartoon cow developed as a mascot for the Borden Dairy Company in 1936 to symbolize the "perfect dairy product".[1] Since the demise of Borden in the mid-1990s, the character has continued to be used in the same capacity for the company's partial successors, Eagle Family Foods (owned by J.M. Smucker) and Borden Dairy.
Named one of the Top 10 Advertising Icons of the [20th] Century by Ad Age in 2000,[2] Elsie the Cow has been among the most recognizable product logos in the United States and Canada.[3][4]
- ^ Schlueter, Roger (October 12, 2017). "Here's what happened to the Borden Co. and its cow". Belleville News-Democrat. Retrieved 16 June 2018.
- ^ "Top 10 Advertising Icons Of The Century". Ad Age. March 29, 1999. Archived from the original on November 15, 2017. Retrieved June 1, 2011.
- ^ Cross, Mary (2002). A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture. Greenwood Press. pp. 82–84. ISBN 978-0313314810. Retrieved 4 September 2020.
- ^ "History [of Borden company, including Elsie]". Borden. Archived from the original on April 30, 2016. Retrieved June 20, 2011.