Emgrand

Emgrand
Native name
帝豪
Company typePrivate
IndustryAutomobile manufacturing
FoundedAugust 2009; 15 years ago (2009-08) in Shanghai, China
Defunct2014 (2014)
FateMerged with Geely
ParentGeely
Emgrand
Chinese帝豪
Literal meaningImperial
Transcriptions
Standard Mandarin
Hanyu PinyinDìháo
Wade–GilesTi4-hao2
Yue: Cantonese
Yale RomanizationDaihòuh
JyutpingDai3 hou4
WebsiteOfficial website Edit this at Wikidata

Emgrand was an automobile marque owned by the Chinese automotive manufacturer Geely.[1] It was launched in August 2009 and discontinued in 2014 after its products were rebranded as Geely. Emgrand ceased to be a separate brand and was demoted to being a model name under the Geely brand.

  1. ^ "Geely Launches New Emgrand Sub-Brand". Inside Line. 28 July 2009. Retrieved 29 May 2012.