The encoding specificity principle is the general principle that matching the encoding contexts of information at recall assists in the retrieval of episodic memories. It provides a framework for understanding how the conditions present while encoding information relate to memory and recall of that information.[1]
It was introduced by Thomson and Tulving who suggested that contextual information is encoded with memories which affect the retrieval process. When a person uses information stored in their memory it is necessary that the information is accessible. The accessibility is governed by retrieval cues, these cues are dependent on the encoding pattern; the specific encoding pattern may vary from instance to instance, even if nominally the item is the same, as encoding depends on the context. This conclusion was drawn from a recognition-memory task.[2] A series of psychological experiments were undertaken in the 1970s which continued this work and further showed that context affects our ability to recall information.
The context may refer to the context in which the information was encoded, the physical location or surroundings, as well as the mental or physical state of the individual at the time of encoding. This principle plays a significant role in both the concept of context-dependent memory and the concept of state-dependent memory.
Examples of the use of the encoding specificity principle include; studying in the same room as an exam is taken and the recall of information when intoxicated being easier when intoxicated again.