Encuesta, Inc.

Encuesta, Inc.
Company typePrivately held
IndustryMarket Research
Founded1989
Headquarters
Miami, Florida
,
U.S.
Websitewww.encuestainc.com

Encuesta, Inc. is a U.S.-based marketing and opinion research company that specializes in customized quantitative, online qualitative, and ethnographic research focused on the U.S. Hispanic and Latino population.[1][2][3] It is a privately owned company based in Miami, Florida, that was founded in 1989 by Martin Cerda.[4][5][6][7][8][9][10][11][12][13] Specific areas of expertise include consumer habits and practices,[14][15][16][17][18] brand awareness and usage,[19] advertising tracking, brand equity[20][21] market segmentation, and shopping research, to name a few, all generally focused on U.S. Hispanics (with some comparisons with U.S. non-Hispanics).

Additionally, Encuesta, Inc. is responsible for the Americanos Poll, an opinion poll created in 2005 to provide an accurate representation of U.S. Hispanic public opinion.[22] Through the Americanos Poll (whose findings are released to the public free of charge), Encuesta, Inc. has demonstrated experience in studies related to public opinion and issue-oriented research,[23][24][25][26][27][28][29][30][31][32] as well as political research.[33][34][35]

Both Encuesta, Inc. and Americanos Poll studies are used as information sources for those looking for current findings on the Hispanic population in the U.S.

Encuesta, Inc. was an official partner of the 2010 Census Ya Es Hora, Hagase Contar! Initiative.[36]

In June 2011, Martin Cerda resigned his leadership position and took on a role at Cheskin Added Value (part of Kantar and WPP).[37] In January 2012, he parted amicably with Cheskin Added Value and returned to Encuesta, Inc. to dedicate his efforts to address the pressing issues related to conducting online and social media research among U.S. Hispanics.[38]

The company ceased research operations in September 2012 and converted to a real estate holding company.

  1. ^ Encuesta, Inc., "About: What We Do Best," Encuesta, Inc.
  2. ^ Hispanic Chamber of E-Commerce, “About Encuesta, Inc.”, "Encuesta, Inc. - Member - Hispanic Chamber of E-Commerce : HISCEC.com". Archived from the original on 2011-07-11. Retrieved 2009-09-22.
  3. ^ Hispanic Chamber of E-Commerce, “Member Spotlight”, August 6, 2009, http://www.hiscec.com/en/News/e_Commerce?articlesItemPage=2
  4. ^ Hoovers.com, s.v. “Encuesta, Inc.,” (accessed June 2, 2008)
  5. ^ BizNews.FIU.edu, “Alumnus’s Company Helps Decision Makers Better Understand Hispanic Consumers” September 15, 2009, http://biznews.fiu.edu/?p=3643
  6. ^ Hispanic MPR.com, “Watch video – Miami research company releases thank you ad”, July 13, 2009, http://www.hispanicmpr.com/2009/07/13/watch-video-miami-research-company-releases-thank-you-video/
  7. ^ Hispanic Ad.com, “Encuesta, Inc. releases Public Thank You video for 20th Anniversary celebration”, July 01, 2009, "HispanicAd -News-". Archived from the original on 2011-07-11. Retrieved 2009-09-22.
  8. ^ YouTube, “Encuesta, Inc. 20th Anniversary – Public Thank You Video (English Version)”, https://www.youtube.com/watch?v=fmtUsahy_jA
  9. ^ YouTube, “Encuesta, Inc. 20th Anniversary – Public Thank You Video (Spanish Version)”, https://www.youtube.com/watch?v=J0IJ_F_lKfY
  10. ^ Hispanic Tips, “U.S. HISPANIC SURVEY RESEARCH COMPANY SAYS “GRACIAS” – Encuesta, Inc. Releases Public Thank You Video as Part of 20th Anniversary Celebration”, June 29, 2009, "U.S. HISPANIC SURVEY RESEARCH COMPANY SAYS "GRACIAS" – Encuesta, Inc. Releases Public Thank You Video as Part of 20th Anniversary Celebration | HispanicTips". Archived from the original on 2011-07-22. Retrieved 2009-09-22.
  11. ^ Hispanicad.com, “Martin Cerda Recognized by ARF As a Finalist for the 2010 Great Mind Awards”, March 26, 2010.
  12. ^ FIU Alumni Entrepreneur Awareness Campaign.
  13. ^ http://biznews.fiu.edu/2010/06/bizbits-4/
  14. ^ Hispanic PR Wire, “Ring In The New Year With A New Perspective On Weight Loss,” December 27, 2007, "Hispanic PR Wire - Ring in the New Year with a New Perspective on Weight Loss". Archived from the original on 2008-01-11. Retrieved 2008-06-02.
  15. ^ Obesity, “Self-reported Co-morbidities among Self-described Overweight African-American and Hispanic Adults in the United States: Results of a National Survey”, March 27, 2008, http://www.nature.com/oby/journal/v16/n6/full/oby200861a.html
  16. ^ Nicholas Hall, “Feature: US marketers speaking the same language as Hispanics”, April 2008, "Archived copy" (PDF). Archived from the original (PDF) on 2009-07-11. Retrieved 2009-10-02.{{cite web}}: CS1 maint: archived copy as title (link)
  17. ^ La Voz Nueva, “New study finds Hispanics highly interested in weight loss”, January 7, 2008, http://www.lavozcolorado.com/news.php?nid=2211[permanent dead link]
  18. ^ World Reach Communications, “New Americanos Poll Survey Uncovers Hispanic Television Habits and Opinions,” June 22, 2006, http://juantornoe.blogs.com/hispanictrending/2006/06/new_americanos_.html Archived 2009-03-09 at the Wayback Machine
  19. ^ South Florida Business Journal, “U.S. Hispanics: Sony, Panasonic among favorite brands,” September 29, 2005, http://www.bizjournals.com/southflorida/stories/2005/09/26/daily36.html
  20. ^ Hispanic PR Wire, “Coors Brewing Company Honors Encuesta, Inc. with the 2007 Gold Supplier Award”, "Hispanic PR Wire - Coors Brewing Company Honors Encuesta, Inc. With the 2007 Gold Supplier Award". Archived from the original on 2008-10-07. Retrieved 2009-09-22.
  21. ^ Encuesta, Inc. has been recognized by The ARF with a 2010 David Ogilvy Award for its Hispanic research for Reynolds Wrap-Household Products, "The ARF 2010 David Ogilvy Awards". Archived from the original on 2011-07-24. Retrieved 2010-03-31.
  22. ^ Americanos Poll, "The Americanos Poll," Americanos Poll Archived 2008-01-15 at the Wayback Machine
  23. ^ Michael Mazur, Community Banker, "Numbers of Unbanked and Underbanked Still High," BNET Business Network, October 2008, http://findarticles.com/p/articles/mi_qa5344/is_/ai_n30993364?tag=artBody;col1 (accessed December 8, 2008)
  24. ^ Gail Liberman and Alan Lavine, "Serving the underserved: The 'unbanked' could prove valuable customers if banks play cards right," MarketWatch, August 18, 2008, http://www.marketwatch.com/news/story/unbanked-could-valuable-customers-if/story.aspx?guid=F008FA12-61DE-4E25-9805-65EB2DF346D9(accessed Archived 2009-03-07 at the Wayback Machine August 20, 2008)
  25. ^ "ACCION USA Joins Forces with the Bilingual Parent Outreach Program to Teach "Build Your Credit" Seminars in Miami," PRWeb.com, October 14, 2008, [1] (accessed October 14, 2008)
  26. ^ Hispanic PR Wire, “Hispanics and Non-Hispanics Share Numerous Common Views on Immigration; Large Majority of Both Groups Agree Status of Undocumented Workers Should be Legalized One Way or Another,” April 28, 2006, "Hispanic PR Wire - Hispanics and Non-Hispanics Share Numerous Common Views on Immigration; Large Majority of Both Groups Agree Status of Undocumented Workers Should be Legalized One Way or Another". Archived from the original on 2009-03-07. Retrieved 2008-06-02.
  27. ^ Gosia Wozniacka, The Oregonian, "Oregon Latinos hit hard by recession," January 24, 2009, http://www.oregonlive.com/business/index.ssf/2009/01/oregon_latinos_hit_hard_by_rec.html
  28. ^ Hispanic Talent Memo, “When Engagement Matters”, March 10, 2010.
  29. ^ North County Times, “Schumacher-Matos: Latinos May Jilt Political Right”, February 26, 2010.
  30. ^ Portada, “Toyota (Before Recall), Kellogg’s, Kraft, and McDonald’s Increase in Hispanic Brand Perception”, February 25, 2010.
  31. ^ Hispanicad.com, “Despite the Perceived Hardships of the Economy, Hispanics are More Hopeful”, January 21, 2010.
  32. ^ Hispanicad.com, “Universal Healthcare: A Stark Difference Exists Between U.S. Hispanics & Non-Hispanics”, December 14, 2009.
  33. ^ Angus Reid Global Monito: Polls & Research, “U.S. Hispanics Like Powell, Hillary in 2008,” January 25, 2007, "U.S. Hispanics Like Powell, Hillary in 2008: Angus Reid Global Monitor". Archived from the original on 2009-03-06. Retrieved 2008-06-02.
  34. ^ HispanicMPR.com, “Encuesta: For U.S. Hispanics, Clinton first choice for President in 2008,” January, 2007, http://www.hispanicmpr.com/2007/01/31/encuesta-for-us-hispanics-clinton-first-choice-for-president-in-2008
  35. ^ Hispanic PR Wire, “Democrats at a 2-1 Advantage Over Republicans Among Hispanic Likely Voters,” November 3, 2006, "Hispanic PR Wire - Democrats at a 2-1 Advantage over Republicans Among Hispanic Likely Voters". Archived from the original on 2009-03-07. Retrieved 2008-06-02.
  36. ^ "Partners - Ya Es Hora - ¡Hágase Contar!".
  37. ^ Portada Exclusive Interview: Martin Cerda’s Reasons for Joining Cheskin, http://www.portada-online.com/article.aspx?aid=8176
  38. ^ Portada: Researcher Martin Cerda joins Encuesta (again), http://www.portada-online.com/article.aspx?aid=8996