Endorsements in the 2010 United Kingdom general election

During the 2010 general election, a number of newspapers made endorsements of a political party. This is an incomplete list.

A number of newspapers changed their endorsements from the previous general election, in 2005. The most notable changes were those of The Sun, The Times, The Sunday Times and the News of the World (all owned by News International), to the Conservative Party, having all backed Labour since 1997.

The Financial Times, the Evening Standard, The Economist also switched their endorsement from Labour to the Conservatives. The Liberal Democrats picked up the endorsement of The Guardian and The Observer.