| "Enjoy Enjaami" | ||||
|---|---|---|---|---|
 | ||||
| Single by Dhee, Arivu and Santhosh Narayanan | ||||
| Language | Tamil | |||
| Released | 7 March 2021 (Single) 10 March 2021 (Music video) | |||
| Recorded | 2021 | |||
| Studio | Future Tense Studios AM Studios Krimson Avenue Studios Resound India Studio MOCA | |||
| Genre | ||||
| Length | 4:38 | |||
| Label | Maajja | |||
| Composer(s) | Santhosh Narayanan, Arivu | |||
| Lyricist(s) | Arivu | |||
| Producer(s) | Santhosh Narayanan | |||
| Santhosh Narayanan singles chronology | ||||
| ||||
| Music video | ||||
| "Enjoy Enjaami" on YouTube | ||||
"Enjoy Enjaami" (transl. Enjoy, My dear /Enjoy, M'lord[1]) is a Tamil-language song recorded by singer Dhee featuring Indian rapper Arivu and Indian producer Santhosh Narayanan. It was written and sung by lyricist Arivu and Dhee, and composed and arranged by Narayanan under the music label/management Maajja, an independent platform launched by Indian producer A. R. Rahman.[2] The song was released on 7 March 2021.
"Enjoy Enjaami" is a pop and hip hop song incorporating elements of R&B and oppari, a folk music style of Tamil Nadu. Its lyrics discuss civilizations and natural resources, inspired by events of colonial India, and is a homage to Tamil culture and people. The song was met with viral commercial success and widespread acclaim. Music critics praised the song's production, lyricism and the duo's vocals.
Its music video was released on YouTube on 10 March 2021.[3] The video has gained more than 5 million likes and 497 million views (as of September 2024), becoming the first Tamil independent single to do so.[4][5] The video was lauded for its themes and design. A remixed version of this song performed by DJ Snake along with Dhee, was released exclusively through Spotify on 21 June 2021, as a part of Spotify Singles initiative.[6][7] "Enjoy Enjaami" has been regarded as the indicator to the advent of Tamil indie music.
- ^ "'Enjoy Enjaami', a tribute to Tamil plantation labour". Deccan Herald. 13 March 2021. Archived from the original on 13 March 2021. Retrieved 14 July 2021.
- ^ "Meet Arivu and Dhee, the duo behind the viral protest song Enjoy Enjaami". Hindustan Times. 19 March 2021. Archived from the original on 19 May 2021. Retrieved 6 April 2021.
- ^ "Santhosh Narayanan, Arivu and Dhee release 'Enjoy Enjaami'". The News Minute. 7 March 2021. Archived from the original on 10 April 2021. Retrieved 21 March 2021.
- ^ "'Enjoy Enjaami': Tamil song by Dhee, rapper Arivu goes viral; crosses 25 million views on YouTube". The Week. Archived from the original on 19 March 2021. Retrieved 21 March 2021.
- ^ Chandran, Abhirami (11 March 2021). "Enjoy Enjaami- New Talk of the Town". FWD Life. Retrieved 26 June 2021.
- ^ Sudevan, Praveen (21 June 2021). "World Music Day: DJ Snake collaborates with Dhee for 'Enjoy Enjaami' remix". The Hindu. ISSN 0971-751X. Archived from the original on 26 June 2021. Retrieved 26 June 2021.
- ^ "DJ Snake, Dhee remix Enjoy Enjaami to bring Spotify Singles to India". The Indian Express. 21 June 2021. Archived from the original on 26 June 2021. Retrieved 26 June 2021.