Equitable Building (Atlanta)

Equitable Building
General information
Status	Completed
Type	Office
Location	100 Peachtree Street NW, Atlanta, Georgia, United States
Coordinates	33°45′24″N 84°23′19″W / 33.756774°N 84.388577°W / 33.756774; -84.388577
Construction started	1966
Completed	1968
Owner	Capmark Bank (100 Peachtree Street Atlanta LLC)
Height
Roof	453 ft (138 m)
Technical details
Floor count	32
Design and construction
Architect(s)	Skidmore, Owings and Merrill

The Equitable Life Assurance Building is a 32-story, 453 foot (138 m) tall office building in Atlanta, Georgia. It is located at 100 Peachtree Street in the Fairlie-Poplar neighborhood in downtown Atlanta. A typical example of an International-style skyscraper, the building was designed by Chicago-based architectural firm Skidmore, Owings and Merrill, and was constructed in 1968 on the site of the former Piedmont Hotel. The building's "EQUITABLE" signage was an easily recognizable piece of the downtown Atlanta skyline, while the tower's black finish stood in sharp contrast to the surrounding buildings.

The Equitable Building is adjacent to the historic Flatiron Building and the historic Rhodes-Haverty Building. The building's site is bounded on the southwest by Luckie Street, on the northwest by Forsyth Street, on the northeast by Williams Street, and on the southeast by Peachtree Street. The public greenspace and outdoor seating of Woodruff Park is located across Peachtree Street to the south. The building is serviced by MARTA Red and Gold line trains at the Peachtree Center station, as well as the Atlanta Streetcar at the Woodruff Park and Peachtree Center streetcar stops.

In 2017, Georgia's Own Credit Union became the building's main tenant and took naming rights, with the trademark "EQUITABLE" sign replaced with a digital LED display mainly displaying its logo, along with promoting civic and charitable efforts and highlighting the institution's members.^[1]