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Erotic massage is the use of massage techniques by one person on another person's erogenous zones for their sexual pleasure. The process may achieve or enhance the recipient's sexual excitation or arousal and sometimes achieve orgasm. The person providing the massage is called a masseur (male) or masseuse (female). Massages have been used for medical purposes for a very long time, and their use for erotic purposes also has a long history. In the case of women, the two focal areas are the abdomens and pubis, while in case of men, the focal areas are the male breast muscles and nipples, male genitals, the anus, and the prostate. When the massage is of a partner's genitals (manual sex), the act is usually referred to as a handjob for penises and fingering for vulvas.
Today, erotic massage is used by some people on occasion as a part of sex, either as foreplay or as the final sex act, or as part of sex therapy. There is also a large commercial erotic massage industry in some countries and cities, which may call their establishments massage parlours, spas, or saunas.