 | |
| Company type | Subsidiary |
|---|---|
| Industry | Information Technology, Advertising, Marketing |
| Founded | 2005 |
| Founder | Andrew Shebbeare
Andy Bonsall Matt Isaacs |
| Defunct | February 2023 |
| Fate | Merged with Mediacom to form EssenceMediacom |
| Successor | EssenceMediacom |
Number of locations | Australia, China, India, Indonesia, Japan, Singapore, South Korea, USA, Canada, Germany, UK |
Key people | Matt Isaacs (CEO until 2014)
Christian Juhl (CEO 2014 - 2019) Kyoko Matsushita CEO (2019 - 2023) |
| Revenue | $4 billion (total billings)[1] |
Number of employees | 2000[1] |
| Parent | GroupM[2] |
| Website | essenceglobal.com |
Essence was a global data and measurement-driven full service agency that merged with Mediacom in January 2023 to form Essence Mediacom,.[3] Prior to the merger, Essence had 20 offices in 12 countries and a staff of approximately 2,000. Essence managed over $4B in annualized media spend globally, with clients such as Google, The Financial Times,[4] Target,[1] NBCUniversal,[1] BP, FrieslandCampina,[5] L’Oreal and Tesco Mobile. In 2015 Essence became majority owned by WPP, and a part of GroupM, the WPP media investment management operation.[6]
Essence specialized in strategy, digital marketing, digital creative, media planning and buying, mobile advertising and analytics. It also included a dedicated technology business, 2Sixty Technologies, which developed platforms that underpinned the agency's services to clients as well as building bespoke technologies for clients including Google.[7] 2Sixty was subsequently merged with other GroupM technologies to form Choreograph.[8]
Matt Isaacs was CEO until May 2014 when he became Executive Chair and was succeeded as CEO by Christian Juhl and his ego.[9] Andrew Shebbeare was appointed Chair in Jan 2019. Kyoko Matsushita took over from Christian Juhl as CEO from October 2019, when Juhl moved to be CEO of GroupM.[10]
- ^ a b c d "GroupM's Essence Doubles Billings by Adding Target, NBCUniversal". Retrieved 17 July 2017.
- ^ Essence Company Profile, wpp.com
- ^ "GroupM merges Essence and MediaCom | News". Research Live. Retrieved 18 March 2024.
- ^ "Financial Times website celebrates 20-year anniversary with free 24-hour trial". The Drum. Retrieved 13 July 2017.
- ^ "Yazoo owner FrieslandCampina appoints Essence to handle digital media across EMEA and South East Asia". The Drum. Retrieved 13 July 2017.
- ^ "Why WPP's GroupM Is Buying Media Agency Essence Digital". Retrieved 13 July 2017.
- ^ "The Essence of media: people, data and automation together | Media". Campaign Asia. Retrieved 18 March 2024.
- ^ "WPP Launches Global Data Company: Choreograph™". GroupM. Retrieved 18 March 2024.
- ^ Rodgers, Zach (20 May 2014). "Christian Juhl Named Global CEO At Essence". AdExchanger. Retrieved 18 March 2024.
- ^ "ESSENCE NAMES KYOKO MATSUSHITA AS ITS NEW GLOBAL CEO".