Ethan Haas Was Right

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Ethan Haas Was Right (EHWR) was a viral marketing campaign developed by Mind Storm Labs to promote its role-playing game: Alpha Omega: The Beginning and The End. It involved a storyline of an apocalypse taking place in the near future, the band of survivors, and the perpetrators. The game received publicity online after it was erroneously connected with the J. J. Abrams film Cloverfield.

The game consisted of a series of Flash puzzles, all concerning a giant sphere that changed shape as each puzzle was solved. Behind the sphere, a city skyline at night was visible. As the player completed the puzzles, the image progressively changed to that of a destroyed city.

Over the main screen, stars were visible, and more appeared as the puzzles progressed. The leftmost and rightmost star were available from the beginning. The left star, which glowed blue, would activate one's mail program with the address filled in; sending an email to this address originally resulted in an automated reply giving several tips on how to solve the puzzles, but in mid-July 2007 this was changed to a more cryptic message. The right star, when hovered over, would display 26 symbols that corresponded to the alphabet and would be required in two of the puzzles. Solving puzzles would also treat visitors to videos that were somewhat damaged and difficult to comprehend.