Ethnic Multicultural Media Academy

The Ethnic Multicultural Media Academy (EMMA) is a British organization that raises awareness of discrimination through media campaigns and social networking.[1][2]

The EMMA Awards was founded in 1997 by Bobby Syed and "seeks to promote diversity within the media industry by publicly recognising the levels of excellence achieved by the multicultural community, and the qualities that each ethnic group brings to the professional and commercial success of United Kingdom as a whole".[3] The first award presentation took place in 1998 at The Dorchester Hotel, Park Lane, London, and was hosted by TV presenter Lisa Aziz and journalist/broadcaster Darcus Howe.[1]

Prominent recipients include Lord Richard Attenborough, who received the 2001 Lifetime Achievement Award at the Grosvenor House Hotel.[4] In 2000, EMMA honored Nelson Mandela.[5] Mahatma Gandhi (2002) and Bruce Lee (2004) both received EMMA's Legend Award.[6][7]

The UK EMMAs are screened on the internet and accompanied by an online voting system.[8][9] The BBC broadcast the ceremony until 2004.[10][11] The ceremony officially ended in 2005 after a legal dispute with the show's sponsor, NatWest.[12][13]

Awards 1998 1999 2000 2001 2002 2003 2004
References [citation needed] [citation needed] [14][15][16] [17][18][19][20] [21][22] [23][24] [25][26][27]
Film Actor David Harewood Eddie Murphy Denzel Washington Jimi Mistry Tom Cruise
Film Actress Angela Griffin Michelle Yeoh Halle Berry Salma Hayek Maia Morgenstern
TV Actor Felix Dexter Rudolph Walker Cyril Nri[28] Art Malik
TV Actress Lucy Liu Diane Parish Angela Griffin Parminder Nagra
Comedian Award Jeff Mirza Omid Djalili Ria Lina Inder Manocha
Book, Novel Bernardine Evaristo Zadie Smith[29] Vikram Seth Amy Tan Michael Moore Åsne Seierstad
British Music Act Bally Sagoo Craig David So Solid Crew Ms. Dynamite Lemar
World Music Act Africando All Stars Nitin Sawhney Tasha's World Natacha Atlas
International Music Act Santana Destiny's Child Alicia Keys Justin Timberlake The Black Eyed Peas
Media Personality Award George Alagiah Ian Wright Yasmin Alibhai-Brown Meera Syal Moira Stuart
Ahmed Rashid 		John Pilger Greg Dyke
Newspaper Journalist Vikram Dodd Gary Younge Gary Younge Gary Younge Yasmin Alibhai-Brown
Radio Journalist Henry Bonsu Henry Bonsu Sanjiv Buttoo Zubeida Malik Zubeida Malik Barnie Choudhury Vanessa Feltz
TV Journalist Farah Durrani Krishnan Guru-Murthy Shiulie Ghosh Rageh Omaar Rageh Omaar Lisa Aziz
Public Figure Mel B Kofi Annan Bill Morris Lucy Cope Jocelyn Hurndall
Sophie Hurndall
Sport Personality Venus Williams Nasser Hussain Lennox Lewis David Beckham
Thierry Henry
Lifetime Achievement Muhammad Ali Nelson Mandela Richard Attenborough Maya Angelou Stevie Wonder Bill Morris
Legend Mahatma Gandhi Martin Luther King Bruce Lee
  1. ^ a b "EMMA History: Past, Present and Future". Emma Interactive. Archived from the original on July 1, 2010. Retrieved July 1, 2010.
  2. ^ "What is Diversity? EMMA Has Answers". Emma Interactive. Archived from the original on July 3, 2010. Retrieved July 3, 2010.
  3. ^ "Founder - Bobby Syed". Emma Interactive. Archived from the original on October 6, 2008. Retrieved October 6, 2008.
    "Founder - Mr. Bobby A. Syed". Mr Multicultural. Archived from the original on October 27, 2023. Retrieved October 27, 2023.
  4. ^ "Mayor to present award recognising diversity in the media". Archived from the original on 2011-07-19. Retrieved 2010-04-07.
    "Attenborough honoured at Emmas". BBC News. April 26, 2001. Archived from the original on October 27, 2023. Retrieved October 27, 2023.
  5. ^ "Awards celebrate ethnic diversity". BBC News. May 23, 2000. Archived from the original on October 27, 2023. Retrieved October 27, 2023.
  6. ^ "About EMMA". Emma Interactive. Archived from the original on July 1, 2010. Retrieved July 1, 2010.
  7. ^ "EMMA Icons". Mr Multicultural. Archived from the original on October 27, 2023. Retrieved October 27, 2023.
  8. ^ Press Gazette (March 18, 2004). "Emma votes call". Press Gazette. Archived from the original on October 27, 2023. Retrieved October 27, 2023.
  9. ^ "Seth versus Syal in EMMA award". The Guardian. Mar 19, 2001. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
  10. ^ Baddhan, Raj (June 17, 2004). "BBC ditch EMMA awards coverage". BizAsiaLive. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
  11. ^ Timms, Dominic (Jun 16, 2004). "BBC drops controversial Emma awards". The Guardian. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
  12. ^ "Emma awards ceremony is cancelled". BBC News. February 25, 2005. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
  13. ^ Adams, Guy (March 9, 2005). "Battle over Beckham's 'ethnic' award heading for the courts". The Independent. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
  14. ^ "The Emma nominations". The Guardian. May 19, 2000. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
  15. ^ Wells, Matt (May 23, 2000). "Multiculture awards honour Mandela, Ali G and Guardian". The Guardian. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
  16. ^ "Emma awards: The winners". BBC News. May 23, 2000. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
  17. ^ "Seth versus Syal in EMMA awards". The Guardian. March 19, 2001. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
  18. ^ "Awards honour multicultural talent". BBC News. April 26, 2001. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
  19. ^ "Lord Richard Attenborough honoured at Emma awards". The Guardian. April 27, 2001. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
  20. ^ "A host of great names attend The EMMAs 2002 on BBC TWO". BBC News. May 5, 2001. Archived from the original on October 27, 2023. Retrieved October 27, 2023.
  21. ^ "Stars gather for Emma Awards". BBC News. May 30, 2002. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
  22. ^ "BBC triumphs at Emma awards". BBC News. May 31, 2002. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
  23. ^ "Winners of the EMMA Awards announced". BBC News. May 30, 2003. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
  24. ^ "Emma Awards: The winners 2003". BBC News. May 30, 2003. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
  25. ^ "Emma Awards 2004 Finalists Announced". RedHotCurry. April 22, 2004. Archived from the original on June 10, 2008. Retrieved June 10, 2008.
  26. ^ "Emma Awards: The winners 2004". BBC News. May 25, 2004. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
  27. ^ Dodd, Vikram (May 25, 2004). "Multicultural award for Beckham". The Guardian. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
  28. ^ "Cyril wins EMMA". TheBill.com. 6 June 2003. Archived from the original on 21 June 2003. Retrieved 23 February 2023.
  29. ^ "Zadie Smith". British Council. Archived from the original on October 27, 2023. Retrieved October 27, 2023.