European Travel Commission

This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages) This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "European Travel Commission" – news · newspapers · books · scholar · JSTOR (September 2014) (Learn how and when to remove this message) This article contains promotional content. Please help improve it by removing promotional language and inappropriate external links, and by adding encyclopedic text written from a neutral point of view. (November 2013) (Learn how and when to remove this message) (Learn how and when to remove this message)

The European Travel Commission (ETC) is an international non-profit association representing the national tourism organizations (NTOs) in Europe and is based in Brussels. It was established in 1948 to promote Europe as a tourist destination to long-haul markets outside of Europe; initially the United States, then Canada, Latin America, and Asia-Pacific later on. The ETC in 2023 had 36 member NTOs and 12 associate members from the private industry. The association aims to raise awareness of the importance of tourism among national European authorities and the general public through sharing best practices and cooperation in market intelligence and promotion.