Express warranty

An express warranty is created when a seller makes a guarantee to the buyer that the product/service being offered has certain qualities. Presenting an express warranty to a customer could potentially give rise to a product liability claim towards the company due to a marketing defect.[1]

  1. ^ Siedel, George (2016). The Three Pillar Model for Business Decisions : Strategy, Law and Ethics. Van Rye Publishing, LLC. pp. 59–60. ISBN 978-0-9970566-0-0. OCLC 952595287.