Exquisite Form

Exquisite Form
Product typeLingerie, undergarment
OwnerFruit of the Loom (Berkshire Hathaway)
CountryU.S.
Introduced1945; 79 years ago (1945)
MarketsWorldwide
Previous ownersExquisite Form Industries
Bestform Group
VF Corporation
Tagline"Trusted by real women since 1945"
Websiteexquisiteform.com

Exquisite Form is an American clothing brand for women's intimates, particularly bras and shapewear for full-figured women. The brand is owned by Vanity Fair Brands, a division of Fruit of the Loom.

The brand began in 1945 with the founding of Exquisite Form Industries Inc. in New York City. Its principal products at the time were brassieres, garter belts and girdles.[1]

  1. ^ "Ravel Law". www.ravellaw.com. Archived from the original on 2021-09-11. Retrieved 2017-08-15.