Product type | Lingerie, undergarment |
---|---|
Owner | Fruit of the Loom (Berkshire Hathaway) |
Country | U.S. |
Introduced | 1945 |
Markets | Worldwide |
Previous owners | Exquisite Form Industries Bestform Group VF Corporation |
Tagline | "Trusted by real women since 1945" |
Website | exquisiteform.com |
Exquisite Form is an American clothing brand for women's intimates, particularly bras and shapewear for full-figured women. The brand is owned by Vanity Fair Brands, a division of Fruit of the Loom.
The brand began in 1945 with the founding of Exquisite Form Industries Inc. in New York City. Its principal products at the time were brassieres, garter belts and girdles.[1]