FUBU

For the military slang, see List of military slang terms § FUBU.
FUBU
IndustryClothing, hip hop apparel
Founded1992
Headquarters
New York City, New York
,
United States
ProductsCasual wear
Sports wear
Suit collection
Eyewear
Belts
Shoes
Owner
  • Daymond John
  • Carlton E. Brown
  • J. Alexander Martin
  • Keith C. Perrin
Websitefubu.com

FUBU (/ˈfuːbuː/ ⓘ, FOO-boo) is an American hip hop apparel company. FUBU stands for "For Us, By Us" and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke.[1] It includes casual wear, sports wear, a suit collection, eyewear, belts, fragrances, and shoes.

  1. ^ Keith Perrin interviewed by Ian Lewis and Natalie Milbrodt. Time Period: 1970 - 2015. Keith Perrin, First Full Interview. Digital audio recording made using TASCAM DR-07 digital recorder and Audacity.