Fab (website)

Fab.com, Fab
Fab.com
Type of site
Design, e-commerce
Available inEnglish, German
Created byJason Goldberg and Bradford Shellhammer
URLfab.com
RegistrationOptional
LaunchedJune 9, 2011; 13 years ago (2011-06-09)
Current statusOffline (as of December 2022)

Fab is an e-commerce company founded in 2010. Once estimated at a worth of over $1 billion, in March 2015, the digital and ecommerce assets of Fab were acquired by PCH International for an undisclosed sum and has since been relaunched as a new entity with no interaction from the original founders.[1]

It grew from 175,000 members in June 2011, to over 10 million as of December 2012.[2][3][4] As of April 30, 2013, Fab disclosed it received 6 million unique visitors per month and had sold over seven million products since launch.[5] Fab was originally headquartered in Manhattan and operated a warehouse in Keasbey, New Jersey. The company once had office locations in Pune (India), and Berlin.

By April 2019, the website had pivoted to selling health and fitness products[6] and was owned by Irish ecommerce marketer John Larkin.[7] The site hasn't been online since late December 2022 according to the Internet Archive.[8] The domain is now for Fab, a digital asset marketplace by Epic Games.

In 2024, Epic Games launched Fab as a digital asset marketplace, merging the Unreal Engine Marketplace, Sketchfab Store, Quixel, and ArtStation Marketplace. The platform offers an 88% revenue share and will expand to include Roblox, Minecraft assets, and MetaHumans.[9][10]

  1. ^ Howarth, Dan (2015-03-03). "Fab acquired by PCH to create "the Netflix of design"". Dezeen. Retrieved 2015-03-03.
  2. ^ John Furrier (2012-04-18). "How Fab.com Brainwashed Me Into Broadcasting What I Buy". Forbes. Archived from the original on 2012-08-10. Retrieved 2012-08-19.
  3. ^ "Fab Promotes Maria Molland to Chief European Officer". betashop. Archived from the original on 2012-08-11. Retrieved 2012-08-19.
  4. ^ Bruning, Sarah (2012-07-31). "Cool NYC companies: Behind-the-scenes office tour of Fab". Timeout.com. Retrieved 2012-08-19.
  5. ^ "5 Big Fab Announcements". Jason Goldberg. Archived from the original on 2013-07-24. Retrieved 2013-06-18.
  6. ^ "Fab - live your fab life. A Curated collection of wellness products". Wayback Machine. Archived from the original on 2019-04-09. Retrieved March 13, 2023.
  7. ^ John Larkin. LinkdIn https://www.linkedin.com/in/jlarkin353/details/experience/. Retrieved March 13, 2023. {{cite web}}: Missing or empty |title= (help)
  8. ^ . Wayback Machine https://web.archive.org/web/20220701000000*/http://fab.com. Retrieved March 13, 2023. {{cite web}}: Missing or empty |title= (help)
  9. ^ Peters, Jay (2024-10-22). "Epic's ambitious digital asset shop is now open". The Verge. Retrieved 2024-10-23.
  10. ^ "Epic Games launches its new Fab marketplace | CG Channel". Retrieved 2024-10-23.