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Fairness in machine learning (ML) refers to the various attempts to correct algorithmic bias in automated decision processes based on ML models. Decisions made by such models after a learning process may be considered unfair if they were based on variables considered sensitive (e.g., gender, ethnicity, sexual orientation, or disability).
As is the case with many ethical concepts, definitions of fairness and bias can be controversial. In general, fairness and bias are considered relevant when the decision process impacts people's lives.
Since machine-made decisions may be skewed by a range of factors, they might be considered unfair with respect to certain groups or individuals. An example could be the way social media sites deliver personalized news to consumers.