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The Fair Trade Towns campaign is the result of a grass-roots citizens movement that started in the UK in 2001 (see below). It allows citizens to get together in order to self-proclaim their town (or other local geographical area) as a region that complies with a few general Fair Trade criteria, that can be adapted from country to country but which retain their main elements.
In some countries, the Fair Trade Town became a status awarded by a recognized Fair Trade certification body (i.e. the Fairtrade Foundation in the United Kingdom, TransFair Canada in Canada etc.) describing an area which is committed to the promotion of Fair Trade certified goods. By extension, the organizations also award the statuses of Fair Trade City, Fair Trade Village, Fair Trade Zone, Fair Trade Borough, Fair Trade Island, Fair Trade Country, and Fair Trade University.