&sq=&lang=&file=File:Fairy_logo.png){kind=logo} | |
| Product type | Detergent |
|---|---|
| Owner | Procter & Gamble |
| Country | United Kingdom now international. |
| Introduced | 1898 |
| Related brands | Dawn, Dreft, Yes and JAR |
| Markets | UK, Ireland, France, Israel, Spain, Portugal, Poland, Germany and several other European markets, Australia, New Zealand and several other global markets. |
| Previous owners | Thomas Hedley Co (until 1927) |
| Website | UK and Ireland Fairy Products Fairy Products Spain |
 | This article may require cleanup to meet Wikipedia's quality standards. The specific problem is: unknown. (October 2023) |
Fairy is an international brand, primarily used for washing up liquid and dishwasher detergent, owned by the American multinational consumer products company, Procter & Gamble. The brand originated in the United Kingdom in 1898[1] and is now used on a number of P&G products in various markets.
It is closely related to the Dawn dishwashing product range sold in the US and to Dreft, Yes and JAR brands used by P&G in various European and international markets.
In the United Kingdom and Ireland, Fairy Liquid is traditionally green, as mentioned in the well-known advertising jingle "Now hands that do dishes can feel as soft as your face with mild green Fairy Liquid".[2]
P&G use the Fairy brand in many European markets for premium hand and automatic dishwashing products and also for a range of non-bio and sensitive skin focused laundry products in the UK and Ireland.
Fairy Liquid is available in a variety of colour, scent, format and packaging designs which vary somewhat in each market. The original white bottle with red cap used in the United Kingdom and Ireland was replaced with PET bottles.
Fairy soap bars were originally manufactured by Newcastle upon Tyne company Thomas Hedley Co., which was acquired by Procter & Gamble in 1927.
- ^ Jenny (2020-08-06). "Brand expert view - Fairy". Opinium. Retrieved 2023-04-05.
- ^ Wakefield, Steve (3 August 2010), Why the memory of Fairy Liquid still smarts, Swindon Advertiser, retrieved 29 December 2013