Faith branding

Faith branding or religious branding[1] is the concept of branding religious organizations, leaders, or media programming, in the hope of penetrating a media-driven, consumer-oriented culture more effectively. Faith branding treats faith as a product and attempts to apply the principles of marketing in order to "sell" the product.[2] Faith branding is a response to the challenge that religious organizations and leaders face regarding how to express their faith in a media-dominated culture.[3]

In the 2010s, religious marketing had risen substantially over the past two decades due to a confluence of societal changes.[1]

  1. ^ a b Cite error: The named reference sc-201109 was invoked but never defined (see the help page).
  2. ^ Flynn, John (July 26, 2009). "Churches Communicating a Message of Hope". Global Zenit News. Archived from the original on April 16, 2013.
  3. ^ Jacobs, Mary (April 14, 2007). "Don't shy from marketing savvy in branding faith". The United Methodist Reporter. Archived from the original on 2007-05-18.