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FameLeague (Fantasy Market League) is a gamification technology platform which drives fantasy stock market web applications for sports, people and show business.[1] Licensees can customize FameLeague to create their own fantasy market games. It was the first flagship product of Gametize (formerly Socialico), a Singapore-based startup founded by Keith Ng and Damon Widjaja.[2] It was a simulated stock exchange and a prediction market web application with more than 100,000 registered users.[3] FameLeague adds gaming mechanics to prediction speculations, a concept also known as gamification, though that term is not commonly used in 2009.
FameLeague's technology enable users to speculate and purchase shares of predictions, with each potential outcome of a prediction being a stock. With each accurate prediction stock invested, users stand to earn points. Likewise, users also earn points when the popularity of a prediction increases. The reverse is also true; users will lose points for wrong predictions, or when a dip in popularity occurs for the user's chosen prediction. FameLeague mimics the behaviour of actual stock markets, but in a highly simplified form.