Formation | 2000 |
---|---|
Founder | Che Green |
Type | Nonprofit |
Legal status | 501(c)(3) organization |
Purpose | Research and analysis of animal issues |
Location |
|
Executive Director | Brooke Haggerty |
Research Director | Jo Anderson |
Content Director | Karol Orzechowski |
Communications Manager | Jenna Riedi |
Website | faunalytics |
Formerly called | Humane Research Council (until 2015) |
Faunalytics is a nonprofit organization that provides animal advocates with access to the research and analysis of various animal issues.[1][2][3] Its research areas include factory farming, veganism and vegetarianism, companion animals, animal testing, hunting, animal trapping, wild animal suffering, and the use of animals for entertainment purposes (zoos, circuses, racing, fights, etc.).[4] Faunalytics was founded in 2000 by Che Green,[3] and operated under the name Humane Research Council until 2015. In a book about animal activists in the US and France, Elizabeth Cherry cites the use of Faunalytics studies as part of activists' move towards practical research.[5]
faunalyticsprofile
was invoked but never defined (see the help page).Perhaps the strongest embodiment of this logic of practicality in activists' learning processes comes from Faunalytics (known as the Humane Research Council until 2015). Informed by corporate-driven market research, Faunalytics conducts focus groups with non-activists to find the best ways for annual rights SMOs to reach their target audiences. Demonstrating this move towards practicality, Heidi described the importance of Faunalytics's work: (...)
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