Company type | Consumer goods |
---|---|
Industry | Fashion |
Founded | 2019 |
Founder | Robyn Rihanna Fenty |
Defunct | 2021 |
Headquarters | 24 rue Jean Goujon, , |
Products | Apparel |
Owner | Robyn Rihanna Fenty LVMH |
Parent | LVMH |
Website | fentybeauty |
Fenty (stylised as FEИTY) was a fashion brand of ready-to-wear founded by Rihanna under the luxury fashion group LVMH (Moët Hennessy Louis Vuitton). Fenty was launched in May 2019.[1] The fashion label made Rihanna the first woman and also the first person of colour to head a luxury brand for the LVMH group.[2] Fenty was closed in 2021.[3]