Fenty (fashion house)

Fenty Maison
Company typeConsumer goods
IndustryFashion
Founded2019; 5 years ago (2019)
FounderRobyn Rihanna Fenty
Defunct2021
Headquarters24 rue Jean Goujon, ,
ProductsApparel
OwnerRobyn Rihanna Fenty
LVMH
ParentLVMH
Websitefentybeauty.com

Fenty (stylised as FEИTY) was a fashion brand of ready-to-wear founded by Rihanna under the luxury fashion group LVMH (Moët Hennessy Louis Vuitton). Fenty was launched in May 2019.[1] The fashion label made Rihanna the first woman and also the first person of colour to head a luxury brand for the LVMH group.[2] Fenty was closed in 2021.[3]

  1. ^ "Fenty: Everything You Need To Know About Rihanna's Fashion Brand". ELLE. 10 February 2021.
  2. ^ "Rihanna Is the First Black Woman to Head a Luxury Brand for LVMH". Vanity Fair. 10 May 2019.
  3. ^ Robinson, Roxanne (11 February 2021). "Why Rihanna's Fenty Clothing Line Has Been Put To An End". Forbes. Retrieved 22 November 2021.