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.jpg) A Fenty Beauty display at Sephora on September 23, 2017, shortly after launch | |
| Industry | Cosmetics |
|---|---|
| Founded | September 8, 2017 |
| Founder | Robyn Rihanna Fenty |
| Headquarters | 425 Market Street, 19th Floor, , California, United States |
Area served | Worldwide |
Key people | Rihanna (CEO, Owner), Jahleel Weaver (Creative Director) |
| Products | Cosmetics |
| Owner | Robyn Rihanna Fenty (50%) LVMH (50%) |
Number of employees | 200 |
| Parent | Kendo Holdings LVMH Fenty Corp |
| Website | fentybeauty |
Fenty Beauty LLC (stylized as FEИTY BEAUTY) is a cosmetics brand by Rihanna, that was launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became in high-demand upon its first release. The original foundation launch included 40 shades, and has since expanded to 50. The inclusion of Fenty Beauty concealer includes 50 shades, offering a wide variety for all skin types.