Fierce (fragrance)

FIERCE
Fragrance by Abercrombie & Fitch
Released2002[1]
LabelAbercrombie & Fitch
SuccessorEzra Fitch
WebsiteFIERCE at abercrombie.com

Fierce (marketed in bold red-lettering as "FIERCE") is a men's fragrance by Abercrombie & Fitch. The cologne was first introduced in 2002.[1] Today, Fierce is the signature scent of the Abercrombie & Fitch brand.[1]

Abercrombie & Fitch has sold over US$200 million of Fierce since 2002.[1] A&F predict sales of Fierce to be at US$90 million for fiscal 2009.[2]

Originally packaged in red, the cologne in now encased in a gray box.

Fierce is a Woody Aromatic fragrance for men. Fierce was created by Christophe Laudamiel and Bruno Jovanovic. Top notes are Fir, Lemon, Orange, Cardamom, Petitgrain and Sea Notes; middle notes are Rosemary, Lily-of-the-Valley, Jasmine, Rose and Sage; base notes are Musk, Vetiver, Oakmoss, Brazilian Rosewood and Sandalwood.[citation needed]

  1. ^ a b c d Cite error: The named reference knowlessuit was invoked but never defined (see the help page).
  2. ^ Cite error: The named reference nbcnews was invoked but never defined (see the help page).