Fifty Fifty (group)

Fifty Fifty
South Korean girl group Fifty Fifty at the Billboard K Power 100 in August 2024
Fifty Fifty in August 2024
L–R: Chanelle, Yewon, Keena, Athena, and Hana
Background information
OriginSeoul, South Korea
Genres
Years active2022 (2022)–present
Labels
Members
  • Keena
  • Chanelle
  • Yewon
  • Hana
  • Athena
Past members
  • Saena
  • Aran
  • Sio
Websitetheattrakt.com/FIFTY_FIFTY

Fifty Fifty (Korean: 피프티 피프티; RR: Pipeuti Pipeuti; stylized in all caps) is a South Korean girl group formed by Attrakt in 2022. The group consists of five members: Keena, Chanelle, Yewon, Hana, and Athena. Originally a four-piece ensemble, Saena, Aran, and Sio left in 2023 following the termination of their contracts.

Fifty Fifty debuted on November 18, 2022, with their extended play (EP) The Fifty. They experienced a commercial breakthrough with their viral hit single "Cupid". The single, which was released in February 2023, made Fifty Fifty the fastest K-pop group to enter the US Billboard Hot 100 and UK Singles Chart, within four months of debut.[1] Furthermore, it made them the first K-pop girl group to enter the top ten of the UK charts.[2]

Later that year, amidst a series of legal disputes and allegations surrounding the group's contracts and treatment by Attrakt, group members Saena, Aran, and Sio had their contracts terminated, leaving Keena as the only remaining member in the label. It was subsequently decided that Fifty Fifty would re-debut in September 2024, with Keena and four new members added to the group.[3]

  1. ^ Ahn, Byung-gil (April 1, 2023). 피프티 피프티, 英 오피셜차트 뚫었다 [Fifty Fifty breaks through the British Official Charts]. Sports Kyunghyang (in Korean). Archived from the original on October 24, 2023. Retrieved April 1, 2023 – via Naver.
  2. ^ Raycraft, Molly (May 5, 2023). "Cupid's arrow: how Fifty Fifty became the rare K-pop band to pierce the UK Top 40". The Guardian. ISSN 0261-3077. Archived from the original on September 25, 2023. Retrieved May 5, 2023.
  3. ^ 피프티 피프티, 9월 컴백...키나 포함 5인조 확정. Dispatch via Naver. June 14, 2024. Archived from the original on June 14, 2024. Retrieved June 14, 2024.