Fiksu

Fiksu
Company typePrivate
IndustryAdvertising, Mobile, Connected TV
Founded2008; 16 years ago (2008)
FounderMicah Adler
Headquarters
Boston
,
US
Number of locations
San Francisco, New York City, London
Key people
  • Micah Adler (president, CEO)
  • Craig Palli (Chief Strategy Officer)
  • Oleg Fogel (Chief Technology Officer)
  • Ann Kuzmenko (COO)
  • Spencer Scott (Chief Revenue Officer)
  • Tom Caputo (Chief Product Officer)
Number of employees
150
Websitefiksu.com

Fiksu is a provider of mobile marketing technology that helps app and brand marketers reach their target audiences on mobile and CTV.[1][2][3] The company's mobile-first platform targets users through social and video networks, real-time bidding (RTB) exchanges, traditional mobile ad networks, and mobile web.[4][5] Device-level data collections are from the actions mobile app users take, including launches, registrations and purchases.[6]

  1. ^ Maytom, Tim. "Fiksu Reveals Mobile Audience Awareness Offering". Mobile Marketing Magazine. Retrieved 10 June 2015.
  2. ^ Grub, Jeff (30 January 2015). "Mobile-advertising data company Fiksu introduces new products to help marketers". VentureBeat. Retrieved 10 June 2015.
  3. ^ Davidson, Michael. "Fiksu Makes Move to Expand in Mobile Marketing". Xconomy. Retrieved 10 June 2015.
  4. ^ Reidy, Chris. "Fiksu secures $10m in Series B financing". Boston Globe. Retrieved 10 June 2015.
  5. ^ Walsh, Mark. "Mobile Platform Fiksu Raises $10M To Expand Globally". Media Post. Retrieved 10 June 2015.
  6. ^ MacGougan, Patrick. "Fiksu Benefits from Rise in Demand for Data-Driven Mobile Ad Campaigns". Go Mash Mobile. Archived from the original on 13 June 2015. Retrieved 10 June 2015.