The Fireworks incident (Dutch, "Vuurwerkincident") was a case of football hooliganism which took place on Easter Sunday, 20 April 2014 in De Kuip, Rotterdam, during the KNVB Cup final match between AFC Ajax and PEC Zwolle. Mass amounts of fireworks, flares and smoke bombs were launched into the penalty box around Ajax goalkeeper Kenneth Vermeer in the early minutes of the match, which had been thrown onto the pitch by the Ajax hooligan firm VAK410 twice in the early build up of the game. After a 30 minute recess in which marketing director Edwin van der Sar addressed the crowd, Ajax would go on to lose the match 5–1 to Zwolle.[1][2]