 | |
| Company type | Division of HSBC UK Bank plc |
|---|---|
| Industry | |
| Founded | October 1989 |
| Headquarters | Leeds, England, UK |
| Products | |
| Parent | HSBC UK Bank plc |
| Website | www |
First Direct (styled first direct) is a telephone and internet based retail bank division of HSBC UK Bank plc based in the United Kingdom. First Direct has headquarters in Leeds, England, and has 1.9 million customers.[1] It was awarded Most Trusted Financial Provider by Moneywise in 2019, and was ranked top in the February 2020 Competition and Markets Authority bi-annual survey for overall service quality.[2]
- ^ "First Direct: inside the firm that gets customer service right". Retrieved 14 August 2024.
- ^ "Personal banking service quality – Great Britain". Ipsos MORI. Retrieved 25 July 2020.