Fisher-Price

Fisher-Price, Inc.
Company typeSubsidiary
IndustryToys
FoundedJune 19, 1930; 94 years ago (1930-06-19)
FoundersHerman Fisher
Irving Price
Margaret Evans Price
Helen Schelle
Rebecca D. Fisher
Headquarters
East Aurora, New York
,
U.S.
Products
  • Baby toys
  • dolls
Brands
RevenueDecrease US$1.07 billion (2020)
ParentQuaker Oats Company (1969–1991)
Mattel (1993–present)
Websitefisher-price.com
Footnotes / references
[1]

Fisher-Price, Inc. is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York. It was founded in 1930 during the Great Depression by Herman Fisher, Irving Price, Helen Schelle and Margaret Evans Price.

Fisher-Price has been a wholly owned subsidiary of Mattel since 1993. Notable toys from the brand include the Little People toy line, Power Wheels, View-Master, Rescue Heroes, the Chatter Telephone, and the Rock-a-Stack. The company also manufactures a number of products and toys designed for infants.

  1. ^ "Gross Sales of Mattels Fisher Price Brands Worldwide". Statista. Retrieved June 15, 2021.