 | |
| Company type | Subsidiary |
|---|---|
| Industry | Toys |
| Founded | June 19, 1930 |
| Founders | Herman Fisher Irving Price Margaret Evans Price Helen Schelle Rebecca D. Fisher |
| Headquarters | , U.S. |
| Products | Baby toys, dolls |
| Brands |
|
| Revenue |  US$1.07 billion (2020) |
| Parent | Quaker Oats Company (1969–1991) Mattel (1993–present) |
| Website | fisher-price |
| Footnotes / references [1] | |
Fisher-Price, Inc. is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York. It was founded in 1930 during the Great Depression by Herman Fisher, Irving Price, Helen Schelle and Margaret Evans Price.
Fisher-Price has been a wholly owned subsidiary of Mattel since 1993. Notable toys from the brand include the Little People toy line, Power Wheels, View-Master, Rescue Heroes, the Chatter Telephone, and the Rock-a-Stack. The company also manufactures a number of products and toys designed for infants.
- ^ "Gross Sales of Mattels Fisher Price Brands Worldwide". Statista. Retrieved June 15, 2021.