Flak Magazine was an early American online magazine, founded in 1998 by James Norton, Benjamin Fowler, Justin Knoll, Nicholas Coleman and others, mostly alumni and students at the University of Wisconsin-Madison. The chief editor was James Norton, the managing editors were Ben Fowler, Eric Wittmershaus and Joey Rubin. As of 2005[update], it reported over 250,000 unique visitors monthly.[1] In 2008, Flak suspended publication.