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Flocking is the process of depositing many small fiber particles (called flock) onto a surface. It can also refer to the texture produced by the process, or to any material used primarily for its flocked surface. Flocking of an article can be performed for the purpose of increasing its value. It can also be performed for functional reasons including insulation, slip-or-grip[clarification needed] friction, retention of a liquid film, and low reflectivity.