Floriculture is the study of the efficient production of the plants that produce showy, colorful flowers and foliage for human enjoyment in human environments. It is a commercially successful branch of horticulture and agriculture found throughout the world. Efficient production practices have been developed over the years, for the hundreds of plant taxa used in the floral industry, increasing the overall knowledge of whole plant biology. Plant breeding and selection have produced tens of thousands of new genotypes for human use. Jasmine, marigold, chrysanthemum, rose, orchid, and anthurium are flowers of commercial demand.