Flurry (company)

Flurry
Company typeSubsidiary
IndustryAdvertising, Mobile
Founded2005; 19 years ago (2005)
FoundersSean Byrnes, Dan Scholnick, and Gabriel Vanrenen
Number of locations
San Francisco, New York City, London, Mumbai
Key people
  • Simon Khalaf (CEO & president)
  • Prashant Fuloria (CPO)
  • Grady Burnett (COO
  • Mark Stephens (CFO
  • Mark Sow Vice president Sales & Business Development)
  • Yannis Dosios (Vice president Business Operations)
  • Jarah Euston (Vice president Analytics & Marketing)
  • Richard Firminger (Managing Director, Europe)
Products
  • Flurry for Advertisers
  • Flurry for Publishers
  • Flurry Analytics
Number of employees
150
ParentYahoo! Inc.
Websiteflurry.com

Flurry is an American mobile analytics, monetization, and advertising company founded in 2005. The company develops and markets a platform for analyzing consumer interactions with mobile applications, packages for marketers to advertise in-apps, as well as a service for applying monetization structures to mobile apps.[1] Flurry analyzes 150 billion app sessions per month.[1][2] The company's analytics platform tracks application sessions in iOS, Android, HTML5, and JavaME platforms.[3] Flurry has raised a total of $65 million in funding since its founding and in March 2014 announced that it would partner with Research Now to create a panel database on mobile users.[1][2][3] Flurry was acquired by Yahoo! on July 21, 2014 for somewhere between $200 and $300 million.[4][5][6]

  1. ^ a b c Ha, Anthony (6 December 2013). "Flurry Raises Another $12.5M For Mobile Analytics And Advertising". TechCrunch. Retrieved 11 April 2014.
  2. ^ a b Bergen, Mark (24 March 2014). "Flurry Launches Service to Track Mobile App Users, Offline". AdAge. Retrieved 11 April 2014.
  3. ^ a b Cutler, Kim-Mai (2 November 2012). "With Hints For An IPO, Mobile Analytics Startup Flurry Raises $25M From Crosslink". TechCrunch. Retrieved 11 April 2014.
  4. ^ Ingrid Lunden (21 July 2014). "Yahoo Buys Mobile Analytics Firm Flurry For North Of $200M". TechCrunch. Retrieved 21 July 2014.
  5. ^ "How the Yahoo acquisition saved Flurry from an uncertain fate (exclusive)". VentureBeat. 2014-07-29. Retrieved 2023-05-24.
  6. ^ "Yahoo Buying Startup Flurry for More Than $300 Million". Bloomberg.com. 2014-07-22. Retrieved 2023-05-24.