Flutie Flakes

Flutie Flakes
The 10th anniversary limited edition box
Nutritional value per 3/4 Cup (31 grams)
28 (9%)
Sugars13 g
Dietary fiber<0 g
0 mg (0%)
Saturated0 mg (0%)
1 g
Vitamins and minerals
Other constituentsQuantity
Cholesterol0 mg (0%)
†Percentages estimated using US recommendations for adults,[1] except for potassium, which is estimated based on expert recommendation from the National Academies.[2]
Source: [1]
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Flutie Flakes is the name of a brand of frosted corn flakes breakfast cereal named for American football quarterback Doug Flutie.

The brand was created in 1998, after Flutie, then the starting quarterback for the Buffalo Bills, saw his popularity soar because of his scrambling, last quarter heroics and his impressive win–loss record. A large portion of the profits made from sales of Flutie Flakes were donated to the Doug Flutie Jr. Foundation for Autism, created in honor of Flutie's son who has Childhood disintegrative disorder, a very rare severe late onset form of autism spectrum disorder.[3] The goal of the foundation is to create awareness of autism and to seek a cure.

PLB Sports and Entertainment (PLBSE) of Pittsburgh was hired to oversee marketing, product development, packaging, and sales. The cereal was originally made by Jasper Foods, a private-label producer.[4] Initially, PLB Sports intended to produce just 50,000 boxes, but wound up selling more than 3 million.[5] When the millionth box came off the production line in December 1998, it was put up for auction online and was sold for over $1,400.[6]

Flutie Flakes remained popular in the region even after Flutie was controversially benched[7] for Rob Johnson.

Four box designs of Flutie Flakes were featured. The first edition is red and features two images of Flutie in blue Bills uniforms. The second edition, released in 1999, is blue with a picture of Flutie in a red jersey similar to what quarterbacks wear in practice but also fitting the team's color palette. The 2000 third edition is white, blue, and red and features Flutie in a white Bills uniform. After Flutie signed with the San Diego Chargers in 2001, the third edition photo was altered to match the Chargers' color scheme and was placed on top of a navy, yellow, and white design. Additionally, the 2001 box reads "Super-Charged" above the Flutie Flakes logo, replacing the "Collector's Box" text that is featured in the three Buffalo editions of the cereal.

In 2008, Flutie Flakes were re-introduced for a limited time commemorating the 10-year anniversary.[3] A 20th anniversary version was re-released in December 2019.[8][9]

  1. ^ United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on 2024-03-27. Retrieved 2024-03-28.
  2. ^ National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). ISBN 978-0-309-48834-1. PMID 30844154. Archived from the original on 2024-05-09. Retrieved 2024-06-21.
  3. ^ a b "Ex-Pats, BC QB Flutie to re-release Flutie Flakes » Sports » SalemNews.com, Salem, MA". Salemnews.com. Archived from the original on 2013-02-01. Retrieved 2012-09-13.
  4. ^ "FLUTIE FLAKES ARE SCORING BIG IN BUFFALO, NEW ENGLAND". Supermarket News. 1998-11-23. Retrieved 2021-06-13.
  5. ^ "Cereal sensation Flutie Flakes return for 10th anniversary". Archived from the original on 2019-07-12. Retrieved 2019-07-12.
  6. ^ "Flutie Looms Tall as a Fund-Raiser for Children's Charities". Los Angeles Times. 26 January 1999.
  7. ^ steve b. (July 2011). "Worst Moments In Bills History, No. 20: Rob Johnson Over Doug Flutie". Buffalo Rumblings. Retrieved 2012-09-13.
  8. ^ @darrenrovell (3 December 2019). "Flutie Flakes will be back into the..." (Tweet) – via Twitter.
  9. ^ "A breakfast renaissance: Flutie Flakes returning after 20 years". ESPN.com. 2019-12-03. Retrieved 2021-06-13.