FlyLady is a support and self-help group that offers advice to help people with housekeeping, founded by "The FlyLady", Marla Cilley.[1]
The group is based upon the website FlyLady.net, as well as a Constant Contact group for its email mailing list.[2] Members of FlyLady have stated that the group has helped them and has changed their lives.[3] [4]
FlyLady's messages cover topics include clutter, the value of routines, weekly and monthly cleaning, increased self-esteem, and letting go of perfectionism. As of 2016, she had over 300,000 subscribers on her email list, and 550,000 followers on Facebook.[5] In 2020, FlyLady announced an additional presence on Parler.[6] In 2022 FlyLady also began to diversify her platform by publishing on Truth Social, and Bitchute.[7] A store on her website sells organizational tools and housewares, sent from the FlyLady Distribution Center in Brevard, NC. In 2007, sales from the store reached US$4 million.[8]
In November 2015 Alex Elsea, Marla's nephew, launched FlyLady Premium, a paid virtual mentoring service which adds extra support to followers of the FlyLady methodology in small private online groups.[9] FlyLady Premium released an app, FlyLadyPlus[10] in July 2016. Later in 2016, FlyLady herself released a subscription-based iOS reminder app, FlyLady Messenger.[11]