| Forest Building | |
|---|---|
_06.jpg) West End Presbyterian Church photographed in 2024 | |
  | |
| Alternative names | Forest Showroom West End Presbyterian Church |
| General information | |
| Architectural style | Postmodern |
| Address | 9008 Quioccasin Road |
| Town or city | Henrico County, Virginia |
| Country | United States |
| Coordinates | 37°36′24″N 77°34′18″W / 37.60659°N 77.57154°W |
| Construction started | 1978 |
| Completed | 1980 |
| Renovated | 2000 |
| Design and construction | |
| Architect(s) | James Wines |
| Architecture firm | SITE |
| Known for | Last extant Best Products showroom |
| Website | |
| www | |
The Forest Building or Forest Showroom is a former retail building in Henrico, Virginia that is an example of late 20th century postmodern architecture. Built in 1978–80 as an outlet for catalog merchant company Best Products, it was one of several prominent postmodern stores designed for Best by James Wines and his firm SITE. Each of the SITE-designed showrooms featured a visual twist on late 20th-century big box store design―often playing on themes of ruin or disaster―and the Forest Building expressed these themes with a false façade in front of its actual entrance that enclosed a screen of preexisting trees, giving the store the appearance of a ruin that had returned to nature.
While the SITE-designed Best showrooms received a critical reception when they were built, later commentators have praised them as architectural and artistic achievements. The Forest Building in particular was praised for its engagement with its natural setting. After Best Products liquidated in the 1990s, most of its stores were demolished or substantially altered. As of 2024, the Forest Building is the last surviving Best Products store to retain its original exterior design. Since 2000, it has been owned by West End Presbyterian Church.