Forrest Mars Sr. | |
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Born | Forrest Edward Mars March 21, 1904 Wadena, Minnesota, U.S. |
Died | July 1, 1999 Miami, Florida, U.S. | (aged 95)
Education | Yale University University of California, Berkeley |
Occupation | Confectionary magnate |
Years active | 1923−1973 |
Known for |
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Spouse |
Audrey Ruth Meyer (died 1989) |
Children | Forrest Edward Mars Jr. John F. Mars Jacqueline Mars |
Parent | Frank C. Mars |
Forrest Edward Mars Sr. (March 21, 1904 – July 1, 1999) was an American billionaire businessman and the driving force of the Mars candy empire. He is best known for introducing Milky Way (1924) and Mars (1932) chocolate bars, and M&M's (1941) chocolate, as well as orchestrating the launch of Uncle Ben's Rice. He was the son of candy company Mars, Inc. founder Frank C. Mars and his first wife Ethel G. Mars (née Kissack).[1]