Forsa Institute

The Forsa Institute for Social Research and Statistical Analysis (German: Forsa Gesellschaft für Sozialforschung und statistische Analyse mbH), stylized as forsa for short, is one of the leading market research and opinion polling companies in Germany. It was founded in 1984 by Manfred Güllner in Cologne and is now headquartered in Berlin with a branch in Dortmund; it formerly also had an office in Riga, Latvia.[1]

In addition to opinion research, forsa conducts surveys regarding community and other public services, basic industry, manufacturing, investments broadly construed, traffic and transport, financial services and print, television and other media. Forsa has approximately 60 permanent employees,[1] and hires further interviewers as part-time independent contractors from Monitel GmbH.[2] In contrast GfK, Germany's largest market research firm, has approximately 1,600 permanent employees in Germany alone.

  1. ^ a b Sven Jöckel (ed.), Einführung in die Markt- und Mediaforschung. Grundlagen, Methoden, Anwendungsbeispiele, Menschen, Märkte, Medien, Management: Berichte aus Forschung und Lehre, Institut für Medien und Kommunikationswissenschaft, Ilmenau Technical University, 2006 (in German) (pdf) p. 8.
  2. ^ Silke Leuckfeld, "Chef ist nicht zu sprechen: Die Arbeitsbedingungen sind katastrophal. Beschäftigte gehen dagegen vor" Archived 4 January 2018 at the Wayback Machine, ver.di Publik, 14 October 2010, Retrieved 18 May 2011 (in German)