Four-wall distribution

In the film industry, four-wall distribution (also known as four-walling)[1] is a process through which a studio or distributor rents movie theaters for a period of time and receives all of the box office revenue. The four walls of a movie theater give the term its name. Companies engaging in this practice were common in the United States during the late 1960s and 1970s; one of them was the Utah-based Sunn Classic Pictures.

  1. ^ Austin, Bruce A. (1989). "The Film Industry and Audience Response". Immediate Seating: A Look at Movie Audiences. Wadsworth Publishing. pp. 12–13. ISBN 0-534-09366-3.