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Frank FM is the branding used by Binnie Media for its radio stations airing a classic hits radio format. The Frank FM format was similar to the Jack FM format in that these stations play around 1000 songs in regular rotation at any time as opposed to the average number of 300 to 600 songs heard regularly on most commercial radio stations. In 2023, the station’s programming was changed to a way broader format, which plays songs from every genre and decade. The new playlist includes Rap, hip-hop, R&B, country, and also songs from its older format. During that change, the station changed its slogan to “We Play It All.” [1] Some Frank FM playlists resemble to classic hits stations rather than that of variety hits stations.
The Frank FM stations are:
The two Maine-based Frank FM stations have a playlist that leans toward classic rock, while the New Hampshire-based stations include a mix of rock, pop and dance hits in their playlists.
The Frank FM logo and branding are also employed on WRFK in Barre, Vermont, and WWFK in Plattsburgh West, New York, a simulcast on 107.1 FM owned by Great Eastern Radio. WRFK had once played classic hits and still calls itself Frank FM, but now airs a classic rock format, using the slogan "Everything That Rocks." The Frank FM branding is also used on a station on Cape Cod, 93.5 WFRQ in Harwich, Massachusetts. WFRQ was formerly owned by CodComm, Inc., headed by John Garabedian, until it was sold to current owner, Steve Chessare of Coxswain Communications Inc. [2] It was once co-owned with the other Frank FM stations. WFRQ's playlist is similar to the New Hampshire-based Frank FM stations, including past hits from the rock, pop and dance genres. It calls itself "Cape Cod's Greatest Hits."
Most of these stations were owned by Nassau Broadcasting Partners until 2012. At that time, WBIN Media acquired the Frank FM stations in Maine and New Hampshire, WRFK was sold to Great Eastern Radio, and WFRQ was acquired by Codcomm, Inc. WBYY was owned by Garrison City Broadcasting until its 2016 sale to WBIN Media; WWFK was owned by Radioactive, LLC until its sale to Great Eastern Radio in 2021.
During 2021, the three Frank FM stations in New Hampshire shifted from classic hits to a hot adult contemporary format, while retaining the Frank FM branding. The classic hits format remained on the Maine Frank FM stations.[3] On February 1, 2023, the New Hampshire Frank FM stations returned to playing a classic hits format. The New Hampshire stations also dropped their remaining on air staff who were moved to other positions within Binnie Media or otherwise laid off.[4] The Maine Frank FM stations remain separately programmed.