Frank Luntz

For the entomologist, see Frank Eugene Lutz.

Frank Luntz
Luntz (age 53) in 2015
Born
Frank Ian Luntz

(1962-02-23) February 23, 1962 (age 62)
West Hartford, Connecticut, U.S.
EducationUniversity of Pennsylvania (BA)
Trinity College, Oxford (DPhil)
Occupation(s)Republican Party strategist, communication consultant, and political pollster
Political partyRepublican
Websitewww.filuntz.com

Frank Ian Luntz (born February 23, 1962) is an American political and communications consultant and pollster,[1][2] best known for developing talking points and other messaging for Republican causes. His work has included assistance with messaging for Newt Gingrich's Contract with America and public relations support for The Israel Project. He advocated use of vocabulary crafted to produce a desired effect, including use of the term death tax instead of estate tax, and climate change instead of global warming.

Luntz has historically frequently contributed to Fox News and CBS News[3] (and since 2021 on CNN[4][5][6]) as a commentator and analyst, as well as running focus groups during and after presidential debates on Fox News[7] and CBS News.[8] Luntz describes his specialty as "testing language and finding words that will help his clients sell their product or turn public opinion on an issue or a candidate."[9] He is also an author of business books dealing with communication strategies and public opinion.

  1. ^ Ottesen, K. K. (January 7, 2016). "A communication consultant and pollster reflects on angry times" – via Washington Post.
  2. ^ Mike Allen. "Frank Luntz to GOP: Health reform is popular". Politico. Archived from the original on December 24, 2014. Retrieved February 15, 2022.
  3. ^ Tani, Maxwell (May 28, 2021). "How Frank Luntz Created a Mess Inside the Los Angeles Times". The Daily Beast.
  4. ^ Folmar, Chloe (November 14, 2022). "Luntz cites multiple factors in pollsters' wrong predictions". The Hill. Retrieved August 24, 2023.
  5. ^ CNN on Twitter: "This is pollster Frank Luntz's playbook for ... https://twitter.com/CNN/status/1646577762742808576
  6. ^ Frank Luntz: Longtime GOP pollster's blunt advice to Biden on vaccines | CNN, July 27, 2021, retrieved August 24, 2023
  7. ^ "This Marco Rubio debate line shone in a Fox News focus group". Business Insider.
  8. ^ Undecided voters speak to Frank Luntz during focus group, retrieved October 6, 2016
  9. ^ "Interview Frank Luntz". Frontline. PBS. November 9, 2004. Retrieved March 23, 2007.