Frans van der Hoff (13 July 1939 – 13 February 2024), or Francisco VanderHoff Boersma as he is called in Latin America, was a Dutch missionary who, in collaboration with Nico Roozen and ecumenical development agency Solidaridad, launched Max Havelaar, the first Fairtrade label in 1988. Van der Hoff's contacts with Mexican coffee producers were important in securing the supply and ensuring the success of the very first Fairtrade certification initiative.