Fred van Raaij

Willem Frederik (Fred) van Raaij (born 1944) is a Dutch psychologist and professor.

He studied psychology and data analysis at the Leiden University and worked at the University of Twente (1970–1972), the Catholic University Tilburg (1972-1976 and 1977–1979) and the University of Illinois (1976–1977). He was then professor at Erasmus University Rotterdam (1979–2000) and Tilburg University (from 2000).[1]

His field of study is economic psychology with a specialisation in (marketing) communication, consumer financial behaviour, environmentally friendly consumer behaviour and energy saving in households. He is the founder (1981) and first editor of the Journal of Economic Psychology.[2] He received an honorary doctorate from the Helsinki School of Economics, Finland in 2006.[3]

He was chairman of the GVR (Genootschap voor Reclame - Association for Marketing Communication) and board member of the SWOCC (Stichting Wetenschappelijk Onderzoek Commerciële Communicatie - Foundation for Scientific Research on Commercial Communication) at the University of Amsterdam.[1]

  1. ^ a b "Fred van Raaij". Tilburg University Research Portal. Retrieved 2021-07-25.
  2. ^ Alós-Ferrer, Carlos; Yechiam, Eldad (2020-10-01). "At the eve of the 40th anniversary of the Journal of Economic Psychology: Standards, practices, and challenges". Journal of Economic Psychology. 80: 102309. doi:10.1016/j.joep.2020.102309. ISSN 0167-4870. S2CID 225363103.
  3. ^ "List of Honorary Doctors in Economic Sciences from the Aalto University, Finland, from 1934 to 2019" (PDF). Retrieved 2021-07-25.