Freepost

"Use this card to order - it requires no postage" c. 1949

Freepost is a postal service provided by various postal administrations, whereby a person sends mail without affixing postage, and the recipient pays the postage when collecting the mail. Freepost differs from self-addressed stamped envelopes, courtesy reply mail, and metered reply mail in that the recipient of the freepost pays only for those items that are actually received, rather than for all that are distributed. Freepost of preprinted cards issued by businesses is also different from postal stationery sold by postal administrations.