 | |
| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Predecessor | Price Chopper Commisso's Food Markets/Food Terminal (Ontario and eastern provinces) Safeway Sobeys (Western Canada) |
| Founded | 2010[1] |
| Headquarters | Mississauga, Ontario Stellarton, Nova Scotia |
| Products | Bakery, dairy, deli, frozen foods, general grocery, general merchandise, meat & poultry, produce, seafood, snacks |
| Parent | Sobeys |
FreshCo Ltd. is a Canadian chain of discount supermarkets owned by Sobeys.[2] It was launched in March 2010.[3] As of September 2023, there were 100 FreshCo stores.
In December 2017, Sobeys Inc. announced plans to re-brand up to 64 stores in western Canada currently under the Safeway and Sobeys names into the FreshCo banner.[4]
Until summer 2019, FreshCo used the slogan, "Fresher, Cheaper."[5]
- ^ "FreshCo Facts" (PDF). Sobeys. 12 May 2010. Archived from the original (PDF) on 2014-12-17. Retrieved 2012-02-29.
- ^ Flavelle, Dana (12 May 2010). "Sobeys tests new discount food stores". Toronto Star. Retrieved 21 July 2017.
- ^ Kwon, Nancy (September 2011). "Don't Discount these discounters". Canadian Grocer. 125 (7): 12–13. ProQuest 898434879.
- ^ Lee-Young, Joanne (13 December 2017). "National supermarket wars ripple into B.C.'s grocery market". Vancouver Sun. Postmedia Corporation. Retrieved 14 December 2017.
- ^ Holloway, Andy (2010). "Getting fresh". Canadian Grocer. 124 (5): 23–25. ProQuest 613344791.