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| Categories | Men's magazines |
|---|---|
| Frequency | Monthly |
| Circulation | 30,009 (ABC Jan–Jul 2012)[1] |
| Publisher | Pocketmags.com |
| First issue | 1998 |
| Final issue | 2017 |
| Country | United Kingdom |
| Language | English |
| Website | frontmag |
Front was a British men's magazine. First published by Cabal Communications in 1998, it was created to rival IPC's publication Loaded,[2] catering to a demographic of 16-to 25-year-old males.[3] It began as part of the British "lads' mag" genre of magazines, though the covers rejected this description with the statement "Front is no lads' mag".[citation needed]
Whilst a major selling point was the photo-shoots of models, the magazine also focused heavily on music, films, gadgets and games, plus sections on fashion and sport. Glamour shoots within the magazine usually involved well-known models rather than celebrities.
The magazine had also been responsible for a number of high-profile stunts, most notably smuggling an Eric Cantona lookalike, Karl Power, into the Manchester United team photo during a Champions League game.[4]
- ^ "It is not all doom and gloom". Media News. Four newsletter. 30 August 2012. Archived from the original on 9 March 2014. Retrieved 9 August 2013.
- ^ Ridley, Louise (7 February 2014). "Front mag closes after 16 years: 'It's been a lot of fun'". Media Week. Retrieved 8 February 2014.
- ^ Brook, Stephen (15 February 2010). "Lads' mag owner Dominic McVey confident he can buck the trend". Guardian. Retrieved 8 February 2014.
McVey says the magazine's audience is unique. "Front is talking to 16 to 24-year-olds..."
- ^ Smith, John (22 April 2001). "Manchester United unveil their new 4-4-4 formation". Irish Independent. Retrieved 8 February 2014.