Fruits (magazine)

Fruits
Cover of issue 95
EditorShoichi Aoki
CategoriesStreet fashion
FrequencyMonthly
PublisherShoichi Aoki
First issueJune 1997
Final issueFebruary 2017
CountryJapan
Based inTokyo
LanguageJapanese
WebsiteOfficial site

Fruits (stylized as FRUiTS) was a Japanese monthly street fashion magazine founded in 1997 by photographer Shoichi Aoki. Though Fruits covered styles found throughout Tokyo, it is associated most closely with the fashion subcultures found in Tokyo's Harajuku district. The magazine primarily focused on individual styles found outside the fashion-industry mainstream, as well as subcultures specific to Japan, such as lolita and ganguro, and local interpretations of larger subcultures like punk and goth.