Fujiwara (Japanese pronunciation: [ɸɯʑiwaɾa], written: 藤原 lit. "Wisteria field"[1]) is a Japanese surname. (In English conversation it is likely to be rendered as .) Notable people with the surname include:
- Families
- Art and entertainment
- Fujiwara (owarai), Japanese comedy duo (kombi) consisting of Toshifumi Fujimoto (藤本 敏史) and Takayuki Haranishi (原西 孝幸)
- Atsushi Fujiwara (藤原 敦, born 1963), Japanese photographer
- Harry Fujiwara (Mr. Fuji) (1934 - 2016), Japanese-American wrestler
- Hiroshi Fujiwara (藤原 ヒロシ, born 1964), Japanese musician, trendsetter, producer, and designer
- Kamatari Fujiwara (藤原 釜足, 1905–1985), Japanese actor
- Kei Fujiwara (不二稿 京, born 1957), Japanese actress and film director
- Keiji Fujiwara (藤原 啓治, 1964–2020), Japanese voice actor
- Motoo Fujiwara (藤原 基央, born 1979), lead singer and composer for the Japanese rock band Bump of Chicken
- Norika Fujiwara (藤原 紀香, born 1971), Japanese beauty queen, model and actress
- Tatsuya Fujiwara (藤原 竜也, born 1982), Japanese actor
- Tokuro Fujiwara (藤原 得郎, born 1961), Japanese video game designer
- Yoshiaki Fujiwara (藤原 喜明, born 1949), Japanese actor and professional wrestler
- Yoshie Fujiwara (藤原 義江, 1898–1976), Japanese tenor singer
- Science
- Politicians
- Sports
- Naoya Fujiwara (藤原 直哉, born 1965), Japanese shogi player
- Rika Fujiwara (藤原 里華, born 1981), Japanese tennis player
- Shiho Fujiwara (藤原 志保, born 1971), Japanese ice hockey player
- Sotaro Fujiwara (藤原 崇太郎, born 1998), Japanese judoka
- Toshio Fujiwara (藤原 敏男, born 1948), Japanese kickboxer